South Hero Co - Metrolab
16307
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South Hero Co

Services

Branding

South Hero is menswear shop based in Los Angeles. Name inspired by the place – South Hero, where Tom spent his childhood. In order to reflect this authentic and nostalgic feelings in the branding, I used a colour palette of muted green and black, paired with strong typeface. Logotype uses plenty of space between the letters to create a feeling of airiness.