Mindfully modern branding

The Studio

Metrolab is a brand and design consultancy. We help our clients define and articulate what they do and why they do it.

We build brands that inspire. Not just logos. Not just websites. We work collaboratively to create the most truthful, compelling, and beautiful image of your brand. We choose to work with ambitious businesses because, as they say, you are the company you keep.

Think we’d be great together? Get in touch.

What we do

Brand Identity & Strategy

Creative Direction
Identity Systems
Brand Guidelines
Logotypes, Brand Marks

Online & Digital

Digital Strategy
Information Architecture

Print & Packaging

Book Design
Editorial Design
Printed Materials

Our Process


We combine face to face dialogue with a tailored briefing survey to gain true clarity of our client’s objectives.

Return Brief

We then work to know their world, leaving no stone unturned in understanding their commercial playing field, their audience and their processes to develop a unique platform to build the design work on.

p1. Development

Once the conceptual platform is agreed, the design process begins; investigating the initial development of the concept across key deliverables, exploring opportunities in format, production and materiality.

p2. Application

Post review of the design development, we continue to collaborate with our clients to refine and apply the communications strategy and visual direction through all touch points required.

p3. Execution

Once the applied direction has been tried and tested, we then execute the resolved outcomes in preparation for production.

Production Management

We then manage the implementation of production, whether that be web development, specialist print process or signage fabrication, to ensure an extreme level of care is present from design conception to completion.